Why Instagram Will Be The King Of Social Media In 2014
Instagram has gone from a selfie platform to a storytelling platform overnight. It’s quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals. From the time we’re kids, visuals have played a significant role in our ability to understand and connect with stories. Whether it was a picture book our elementary teacher read to us or the colouring book we got for Christmas; visuals have forever allowed us to better understand a story and connect with it. In marketing, storytelling is an art that needs to be considered and applied like a science.
Storytelling is the glue to building stronger relationships with your audience and being unforgettable. It’s stories that are shared, remembered and passed on from one generation to the next. In a world filled with noise, it’s important that brands embrace storytelling as one of the best ways to cut through the noise and stand out. In 2014 Instagram will continue offering brands an opportunity to achieve social media success while becoming a more mature platform for marketers. I’m confident that this will be the year where more brands start to leverage Instagram and achieve success. We’ve already seen brands from boring industries leverage content marketing tools like Instagram and that trend will only continue.
Here are a few reasons why Instagram will rule in 2014:
Social Becomes More Visual
It’s impossible to predict the future without considering the actions of the past. If you look at the last twelve months, there has been a significant increase in the number of photos shared on social media. With channels like Snapchat, Instagram, Twitter and Facebook putting more focus than ever on photos and visual assets, it’s clear that this is where the future of social lies. On Twitter, images are now showing up directly in your newsfeed instead of forcing people to click a link to view the photo. While Twitter & Facebook have battled back and forth this year over where Instagram fits into the mix, I think 2014 will be the year both sides come to an agreement that Instagram can enhance the user experience on Twitter.
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